brett shea

@xfinity

Corpo WiFi content for you to enjoy.

What if my team made truckloads of kilos of Xfinity content and, like, paid social ads and stuff?

What if we were insane, and didn't just get in line but actually fought really hard to save ppl from RTB-heavy jargonbucket corpo hell, and instead make good stuff?

So what, right? Well, we made like a billion posts and I could show you all of them.

But I'm only going to show you what sparks joy for me.

TL;DR

project summary

deliverables

My contribution

Organic & paid social that ppl would actually watch, created at scale

Video & static for Instagram, Facebook, TikTok, Pinterest, Snap, Reddit, Nextdoor

Creative direction
Social strategy
Copywriting
Video direction
Music production

You only remember the gold.

Of all 180 pieces of organic content we delivered for the Paris Olympic Games, this is my favorite.

Jimmy Marble and I wrote the script for this director's cut the night before we shot a bunch of ASMR product demo TikToks in Malibu.

Engineered on social.

Xfinity TV ads featured these engineers, so we brought them to life with a bunch of acquisition-focused paid social, written to feel like organic.

Did they win Lions? No. But we made a ton of them for an average of $4k/video and they performed absurdly well.

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xfinity

14K

Beep Beep

2.1K

xfinity

30K

Storm Problems

1.2K

xfinity

41K

Trust Fall

3.1K

xfinity

33K

Needs A Budget

Ye olde WiFi company memes.

They're paid social ads. I don't know if this needs to be explained to you, but on social, people like memes more than ads. Just trojan horse it. Memes. Value props. Funny. Okayy.