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@xfinity

Corpo WiFi content for you to enjoy.
What if my team made truckloads of kilos of Xfinity content and, like, paid social ads and stuff? 

What if we were insane, and didn't just get in line, and fought really hard to lessen the RTB-heavy jargonbucket corpo hell, and make actually good stuff?

So what, right? Well, we made like a billion posts and I could show you all of them.

But I'm only going to show you what sparks joy for me.
TL;DR
project summary
deliverables
My contribution
Organic & paid social that ppl would actually watch, created at scale
Video & static for Instagram, Facebook, TikTok, Pinterest, Snap, Reddit, Nextdoor  
Creative direction
Social strategy
Copywriting
Video direction
Music production
Ye olde WiFi company memes.
They're paid social ads. I don't know if this needs to be explained to you, but on social, people like memes. So we made them.
HOW DO YOU LIKE THESE NUMBERS FOR A 3-DAY PAID SOCIAL SHOOT?
105
videos delivered
cost per video
$4,162
🥴
aura farming for corporations
YoY increase in view-completion rate
631%
CREATIVE DIRECTORS
BRETT SHEA & ROSS FISCHER
COPYWRITERS
ALEX PETOSA, ANTHONY ZUCCARO, RICH FORZANO, NADEEN ALBARQAWI, ANDREW BARNES
ART DIRECTORS
LAURA ROUW, MARTHA SHAFER, JAMIE GLOVER
ACCOUNT
CAMILLE LEJEUNE, KYLA NOVELL, JEREMIAH MICHEL, CELEST SOLIS, ALI SCHWARTZ
STRATEGY
TAYLOR YADA, AVA CIANCIOLA, MAREN SEVERTSON, NICK REGGARS
PRODUCTION
ALEXEI VAN MOURIK, MAGDA CZMUDA, ALISA LATVALA, ALLISON LAMBERT, CHRIS MEISTER
DIRECTORS
JIMMY MARBLE, LOGAN HALL
EDITORIAL
GRAHAM WILCOX, LIZA NORRIS, STEVEN CASTRO