Specialized Levo 4

A bike so advanced, it's indistinguishable from magic.

To launch the Levo 4, a boundary-breaking e-mountain bike (the kids say "eeb"), Specialized needed to tell a dope story. Even doper than all their typical hyper-dopemaxxed content (seriously check their TikTok, it's 🫨).

So Rich Silverstein pulled me in because he knows I love dope bike stuff. We ultra-hyper-dopemaxxed it to the exxtreme with so much VFX.

Eebforce dope status.

TL;DR

project summary

deliverables

My contribution

Delightful brand platform inclusive of 6 lines of business across all media channels

Longform OLV
TV :60/:30/:15

Creative Direction
Copywriting
Strategy
Jeff Goldblum impressions

Bikes are fun.

I'll say it again. Bikes are fun.
I prefer analog ones but eebs are also fun.

IF YOU BIKE FAST ENOUGH, THE BLUE LINES ACTUALLY HAPPEN LIKE THAT