class of 2010
Concentration in Philosophy, Environmental Design, and Art History. Senior thesis explored traditional Nepali architecture through Heideggerian modalities of thought as a means of establishing meaningful connection in a technologically dominated and increasingly alienated society.
Alex Bogusky's ad school of insanity
Copywriting & design
I could have paid to go to ad school. Instead, Alex "The Steve Jobs of Advertising" Bogusky hired me as his direct apprentice at a startup he co-founded. It was baptism by fire, and I have actual burn scars to prove it. Show & tell upon request.
In-depth primer on design thinking led by Coe Leta Stafford, focused on research phase. 6-week course coved deep observation technique, user interviews, empathy-building field exercises, and brief building.
global integrated campaigns
asset creation & lean production
social media Storytelling
voice & tone definition
Developed global brand and product marketing for the world's professional network. Helped lift LinkedIn +22% in Interbrand 2021. Touched every line of business with meaningful, strategic, effective creative.
Associate Creative Director
Production-heavy, content-filled global brand building for the maker of that circle on the back of your phone. Defined voice and visual style through lean creative processes. Helped lead team of creatives and designers in fast-paced, high-churn environment.
Developed quick-turn product marketing campaigns to launch Airbnb Restaurants + Host Financing programs, developed global social content for VICE x Airbnb campaign.
Defined brand voice, developed restaurant launch campaigns, and served as UX writer for Impossible’s website.
Terri & Sandy
Developed conceptual campaigns for Disney, Gerber, Hain-Celestial, Phonak, The Hartford, and Sunny D. Created successful, category-disrupting launch campaign with one month shoot in Europe while managing multiple VP clients on-set in absence of CD and Account teams.
Created programmatic campaigns for Con-Agra brands including Hebrew National, Reddi-wip, PAM, and Slim Jim, as well as Energy Upgrade California.
Created impactful conceptual campaigns for Lyft, boosting market share 75%. Co-designed and wrote copy for a mobile ordering app and website for TGI Fridays. Ran numerous social media accounts. Wore bear suit, hid in woods, terrified 12+ joggers (for client).
crispin Porter + Bogusky
Split time between production art studio and creative dept. as copywriter. Pitched against Droga5, Wieden + Kennedy, and others. Concurrently had newborn, did not sleep. Daily coffee minimum = 6 cups.
denver, lA, Oakland
failed career #1
Built models, conducted site visits, and developed net-positive standards for 3 FAIA-led architecture firms. I also worked as a construction laborer, carpenter, and drove a dump truck for an Oakland contracting firm. AMA about the San Leandro dump.
Failed Career #2
Built sizable classes at 4 studios in Denver and Boulder. Intensive Ashtanga Yoga study period of 3 mos. in Mysore, India with Sharath Jois. Also studied extensively with Richard Freeman and Eddie Stern, if those names mean anything to you.
new York city
graphic arts & film
I've tried before to make work that's all high and mighty, that aims to save the world and stuff, that reinvents advertising and all that hooey.
But it turns out, sanctimonious ain't a good look on me. I'm not sure it's all that flattering on anyone, to be honest. Which is great news, because fun is way more fun.
And what's fun? If you ask me, making stuff is fun. Making stuff that makes people giggle is even better. Building brands that give people a new kind of tickle is also fun. Making ads that give serious, worried, stressed-out people a chance to break character, have a chuckle, and show their friends? Yep, fun.
Is fun gonna save the world? I don't know, maybe not.
But it's more fun to believe it is...