land
catalog
profile
I just never know
what to say
on this page.
Education
Pomona COllege
claremont, California
class of 2010
b. arts
Concentration in Philosophy, Environmental Design, and Art History. Senior thesis explored traditional Nepali architecture through Heideggerian modalities of thought as a means of establishing meaningful connection in a technologically dominated and increasingly alienated society.
Alex Bogusky's ad school of insanity
boulder, colorado
jan-oct 2014
Copywriting & design
I could have paid to go to ad school. Instead, Alex "The Steve Jobs of Advertising" Bogusky hired me as his direct apprentice at a startup he co-founded. It was baptism by fire, and I have actual burn scars to prove it. Show & tell upon request.

ideo u
online
Nov-Dec 2021
design thinking
In-depth primer on design thinking led by Coe Leta Stafford, focused on research phase. 6-week course coved deep observation technique, user interviews, empathy-building field exercises, and brief building.
SKILLS
Expert
copywriting
global integrated campaigns
creative development
creative direction
photography
creative strategy
public speaking
asset creation & lean production
story sourcing
social media Storytelling
cross-functional collaboration
voice & tone definition
brand identity
Proficient
videography
video editing
video direction
music production
Art direction
graphic design
media strategy
ux writing
Learning
human-centered design
design thinking
ux design/research
HTML
CSS
Js
tones
Comedic/funny/satirical
anthemic/epic
heartfelt/emotional
educational/informative
documentary
weird/dumb/bizarre
tools
Adobe cc
figma
Webflow
logic pro
industries
tech/internet/b2b/saas
social media
fashion
hospitality
nonprofit
entertainment
museums
education
cpg
automotive
real estate
dining
in-house Experience
LinkedIn
san francisco
senior copywriter
2019-present
Developed global brand and product marketing for the world's professional network. Helped lift LinkedIn +22% in Interbrand 2021. Touched every line of business with meaningful, strategic, effective creative.
PopSockets
Boulder
Associate Creative Director
2018-19
Production-heavy, content-filled global brand building for the maker of that circle on the back of your phone. Defined voice and visual style through lean creative processes. Helped lead team of creatives and designers in fast-paced, high-churn environment.

Airbnb
San Francisco
copywriter (contract)
2017
Developed quick-turn product marketing campaigns to launch Airbnb Restaurants + Host Financing programs, developed global social content for VICE x Airbnb campaign.
Impossible Foods
San Francisco
copywriter (contract)
2017
Defined brand voice, developed restaurant launch campaigns, and served as UX writer for Impossible’s website.
Agency experience
Terri & Sandy
New york
senior copywriter
2017-18
Developed conceptual campaigns for Disney, Gerber, Hain-Celestial, Phonak, The Hartford, and Sunny D. Created successful, category-disrupting launch campaign with one month shoot in Europe while managing multiple VP clients on-set in absence of CD and Account teams.
DDB
san francisco
copywriter
2016-17
Created programmatic campaigns for Con-Agra brands including Hebrew National, Reddi-wip, PAM, and Slim Jim, as well as Energy Upgrade California.
made
Boulder
copywriter
2015-16
Created impactful conceptual campaigns for Lyft, boosting market share 75%. Co-designed and wrote copy for a mobile ordering app and website for TGI Fridays. Ran numerous social media accounts. Wore bear suit, hid in woods, terrified 12+ joggers (for client).
crispin Porter + Bogusky
boulder
intern
2014
Split time between production art studio and creative dept. as copywriter. Pitched against Droga5, Wieden + Kennedy, and others. Concurrently had newborn, did not sleep. Daily coffee minimum = 6 cups.
life experience
aspiring architect
denver, lA, Oakland
failed career #1
2007-2011
Built models, conducted site visits, and developed net-positive standards for 3 FAIA-led architecture firms. I also worked as a construction laborer, carpenter, and drove a dump truck for an Oakland contracting firm. AMA about the San Leandro dump.
Yoga Teacher
boulder
Failed Career #2
2012-13
Built sizable classes at 4 studios in Denver and Boulder. Intensive Ashtanga Yoga study period of 3 mos. in Mysore, India with Sharath Jois. Also studied extensively with Richard Freeman and Eddie Stern, if those names mean anything to you.
past homes
new York city
Colorado
Los Angeles
Hawaii
India
Nepal
Hobbies
waldorf parenting
coffee drinking
musicmaking
vinyl
dharma studies
ashtanga Yoga
gravel cycling
graphic arts & film

languages
nepali
spanish
french

Sienna Indira
Daughter
child #1
born 2014
Adrien Nicolai
son
child #2
born 2021
PHILOSOPHY
I've tried before to make work that's all high and mighty, that aims to save the world and stuff, that reinvents advertising and all that hooey.

But it turns out, sanctimonious ain't a good look on me. I'm not sure it's all that flattering on anyone, to be honest. Which is great news, because fun is way more fun.

And what's fun? If you ask me, making stuff is fun. Making stuff that makes people giggle is even better. Building brands that give people a new kind of tickle is also fun. Making ads that give serious, worried, stressed-out people a chance to break character, have a chuckle, and show their friends? Yep, fun.

Is fun gonna save the world? I don't know, maybe not.

But it's more fun to believe it is...
A note about this website
Recommended Reads
After spending the better part of a decade writing copy that goes into other people's designs, I wanted to design something entirely by myself.

So I learned how to use Figma and Webflow and I built this site from scratch. I also read a lot of books.

It was a lot of fun. I'd like to continue working in this space, almost as much as I want to make a ton of dumb, fun, delightful ad-like objects that also somehow build brands.

But if you have an idea or a role that somehow combines both, like you want to make the next Subservient Chicken and need someone who understands all the angles, please send me an email. Dear god, just send me an email.