landcatalogprofile

Real Wizard

Spoiler alert: the wizard is Jeff Goldblum
While pitching for the Xfinity business at Goodby Silverstein & Partners, I co-created the Imagine That brand platform.

Laser-focused on human storytelling and an optimistic sense of surrealism—my signature—Xfinity selected this platform and turned away from the typical "speeds & prices" work, in favor of stories that people might actually fall in love with.

My first contribution to the platform? This piece.
TL;DR
project summary
deliverables
My contribution
Delightful brand platform inclusive of 6 lines of business across all media channels
Longform OLV
TV :60/:30/:15
Creative Direction
Copywriting
Strategy
Jeff Goldblum impressions
Tbh, the wizard is pretty wonderful
With Wicked: For Good in theaters, Xfinity had us bring WiFi into the Emerald Palace with this visually stunning, emotionally resonant story featuring real-life wizard Jeff Goldblum and his whole family.
CREATIVE
BRETT SHEA, ROSS FISCHER, PETE HARVEY, JEFF GOODBY
DIRECTOR
ALICE BROOKS, ASC
ORIGINAL SCORE
BATU SENER
PRODUCTION
ALI SCHIPPERS, JAMES GRAVES
POST
LUKE HAIGH, RYAN MEREDITH, PAUL ERICKSON JR, JOEL WATERS, ARON HJARTARSON & FRAMESTORE
ACCOUNT
NATE CRUZ, HALEY GRIALOU, ELIZABETH GORDON, GRACE YAM, OLA ABAYOMI
STRATEGY
TAYLOR YADA, ALAN STOUT, EMMA COTTER
CLIENT
CHRIS STEIN, DIANA HICKS, DUSTIN HAYES, JON GIESELMAN
I THINK YOU'RE WONDERFUL