Lyft needed a creative accomplice to convince folks there was a better way to get around. I worked at Made, their Boulder-based agency of record, and we helped make it happen.
TL;DR
project summary
deliverables
My contribution
Brave AOR work for challenger brand
Broadcast (:30/:15) National OOH
Creative Development Copywriting
Illustrations by Noma Bar
Corporate espionage, only funny.
My partner Charlie Fingal & I created this campaign to stick a finger in the eye of Lyft’s biggest, skeeviest, and most corporate espionage-iest competitor.
During creative development, we took extensive notes on dozens of dystopian classics and spy movies, including 12 Monkeys, Mr. Robot, Brazil, the Bourne Trilogy, Tinker Tailor Soldier Spy. We also co-wrote nearly 200 scripts (no joke) to ensure we arrived on set with ample material.
To be frank, I’ve never had so much fun at work, and I dream of doing more of this kind of stuff.
Spy movie-inspired set/interface design
12M
Combined views (primarily organic)
CREATIVE
BRETT SHEA, CHARLIE FINGAL, STEVE DOLAN, NATE BRUNING & DAVE SCHIFF
PRODUCTION
MOLLY SCHAAF
CLIENT
RICARDO VIRAMONTES & JESSE MCMILLIN
DIRECTOR
WAYNE MCCLAMMY, HUNGRY MAN
The last mile.
After years of Uber’s antisocial antics, Lyft wanted us all to believe ridesharing and transit can be friends.
We inserted that notion into the mainstream with this OOH campaign, showing how Lyft syncs perfectly with existing infrastructure.
