Riding Friendly with Lyft

Good brand steal riders from big, bad brand.

Lyft needed a creative accomplice to convince folks there was a better way to get around. I worked at Made, their Boulder-based agency of record, and we helped make it happen.

These are some of my favorite campaigns from this relationship. Enjoy the ride, man.

Corporate espionage, only funny.

Charlie Fingal & I created this campaign to stick a finger in the eye of Lyft’s biggest, skeeviest, and most corporate espionage-iest competitor.

Spy movie-inspired set/interface design

12M

Combined views
(primarily organic)

CREATIVE

BRETT SHEA, CHARLIE FINGAL, STEVE DOLAN, NATE BRUNING & DAVE SCHIFF

PRODUCTION

MOLLY SCHAAF

CLIENT

RICARDO VIRAMONTES & JESSE MCMILLIN

DIRECTOR

WAYNE MCCLAMMY, HUNGRY MAN

Illustrations by Noma Bar

The last mile.

After years of Uber’s antisocial antics, Lyft wanted us all to believe ridesharing and transit can be friends.

We inserted that notion into the mainstream with this OOH campaign, showing how Lyft syncs perfectly with existing infrastructure.

And it worked

75%

Increase in market share

20%

Increase in ride frequency

New ridership

50%

Increase in unaided brand awareness

That Way

This Way