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LinkedIn New Recruiter & Jobs

A unicorn is reborn.
LinkedIn spent 3 years reinventing its industry-standard Recruiter & Jobs platforms with cutting edge AI. They wanted to make sure all this work got noticed by the right people (namely recruiting org decision makers).

I came up with this story that explains how it works and why it matters, in a way even a 7-year-old can understand,  (or will talk about incessantly, if not understand).
TL;DR
project summary
deliverables
My contribution
Product launch campaign designed to expand consideration among decision makers
Launch video
Social campaign
Microsite
Creative development
Copywriting
Creative direction
Music co-production
Making left brain
work for right brain.
We conducted user research with a dozen real recruiters to deepen our understanding of their work experience & fuel social creative.

Ideally, recruiters would spend all their time chatting with candidates, using intuition to figure out who’s a fit. These days, however, they spend all day digging through heaps of resumés, and get to do very little of what they’re so, so good at.

The good news is that Recruiter & Jobs are built with AI filters that handle all that digging in a snap. Less time searching, more time connecting.
RESULTS
53%
Increase in enablement site visits
of engagements were from decision makers
43%
CREATIVE
BRETT SHEA & Allison rinaldi
ANIMATION
buck
VO
krystle simmons
MUSIC
score a score