brett shea
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brett shea
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LinkedIn New Recruiter & Jobs

My Trojan unicorn.
LinkedIn reinvented its industry-standard Recruiter & Jobs platforms. Then they wanted to make the kind of tech  announcement video you've seen a million times.

But me? I wanted to make something with unicorns, funk music, and magic. Scroll down to see who won.
TL;DR
project summary
deliverables
My contribution
Product launch campaign designed to expand consideration among decision makers and introduce real unicorns to corpo brand
Launch video
Social campaign
Microsite
Creative development
Copywriting
Creative direction
Music co-production
Making left brain
work for right brain.
Would LinkedIn have let me insert egregious unicorns if I had told them it was my idea? Never. So we conducted user research with a dozen real recruiters (who were lovely) to deepen our understanding of their work experience & fuel social creative.

Ideally, these recruiters would spend all their time chatting with candidates, using intuition to figure out who’s a fit. These days, however, they spend all day digging through heaps of resumés, and get to do very little of what they’re so, so good at.

The good news is that Recruiter & Jobs are built with AI filters that handle all that digging in a snap. Less time searching, more time connecting.
RESULTS
53%
Increase in enablement site visits
Increase in unicorns
800%
CREATIVE
BRETT SHEA & Allison rinaldi
ANIMATION
buck
VO
krystle simmons
MUSIC
score a score
That Way
This Way
for when your brand needs love
San francisco,
California
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