Legends don't pay retail.

Rich Silverstein and I worked with a killer team to create Built for Legends, the first ever campaign for S-Works, Specialized's top of the line race bikes.

The hi-octane work, featuring pro cyclists Demi Vollering, Loïc Bruni, Christopher Blevins, and Remco Eveneopoel, ran at pinnacle moments during the 2025 racing season.